Gone are the days when a company could hope to succeed by offering a good product and backing it up with respectable customer service.
The manager boldly announces, “Okay, folks, our top goal for this quarter is increasing customer loyalty. We are losing too many customers to our competitors. We need to make them more loyal to us.” Most of us have heard that before. But there’s a problem with this strategy. I suggest that we reverse the assignment. What would happen if your entire organization were to become intensely loyal to your customers? Do you think your customers would notice? Do you think they’d care? Do you think they might feel a stronger connection to your company and products?
Read Jim Cathcart’s entire article featured in the Winter 2009 edition of C-Suite Quarterly
______________________________________________________________________
Jim Cathcart is a member of the Speaker Hall of Fame, author of Relationship Selling and dozens of other books, audio, and video training systems. He speaks on Intelligent Motivation, Relationship Selling, and Self-Leadership.