I am still amazed at how a customer has to complain before they qualify for the “better deal”. For example, I have been a customer with the natural gas utility company for over 25 years. Our payment history shows timely…
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Tag: loyalty
Customer Loyalty and 2010 “Trends To Watch”
With a new year comes the annual list of “trends to watch”. When reading a recent list researched by JWT Intelligence http://lisaford.blogspot.com/2010/01/www.jwtintelligence.com, I started to think how these trends relate to your customer’s loyalty. To gain your customer’s trust and…
Final Questions Can Build Customer Loyalty
I recently stopped using a service that was getting $984 annually from me for the last 7 years. I called the local office to check on cancellation procedures and discovered it was amazingly simple. I was told just don’t pay…
Tagged with: loyalty
Customer Service Basics are Timeless
Today’s buzz words in the world of customer service are “customer engagement” and “customer centric”. The concepts are very valid and important to create a relationship with the customer. But as I read the articles I can’t help but think…
Tagged with: loyalty
The Stairs of Customer Loyalty & Creating Apostles
Many companies follow the same formulas for bringing them closer to what they think their customers really want. Concepts like “customer focus” and “customer satisfaction” are warmly embraced. Today, who isn’t focusing on satisfying customers? However, in today’s ultra-competitive marketplace,…
Tagged with: loyalty