Category: Sally Hogshead

10 ways to fascinate (and win!) over the phone

Every phone call is an opportunity. If you engage and fascinate your listener, you’ll earn a new advocate. But if you fumble, you’ll weaken their impression of your value. You need to earn their attention, and you need to do

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The First 9 Seconds – by Sally Hogshead

We live in an always-buzzing world, pulled in all directions-by shiny objects, constant chatter, loud images, and text alerts. Your brain travels through the world like a tourist walking through Times Square for the first time: overwhelmed overstimulated moving toward

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