In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Tag: Sally Hogshead
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
8 Creative Ways to Apply Personal Branding
You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out. Personal brand…
Ask this ONE question to transform your online event experiences
And crush “Zoom fatigue” like a bug on your home office window By Andrea Driessen, Chief Boredom Buster at No More Boring Meetings and Holli Catchpole, SpeakersOffice President I have a question for you, event organizers. A question that will…
How to WOW in your next virtual meeting
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But… If you’re unfamiliar with being on camera, you could be perceived as awkward or…
How to fascinate even the most jaded audience
Nowhere is fascination more relevant than at a big meeting or conference. Even if your event has a limitless budget, it’s even tougher to impress your clients and audiences. Expectations are higher, and attention spans are shorter. At a conference,…
How my father gave me life (and 10 years later, saved it)
I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days. A few hours earlier, on a bright Sunday morning, my dad…
How the World Sees You: Podcast with Sally Hogshead
David Burkus interviews Sally Hogshead on Radio Free LEADER. Listen to the podcast on davidburkus.com Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc. and a former advertising executive. She is the author of Fascinate and…
Fast Casual Summit: Why being different is better for your brand
This article by Shelly Whitehead was first published on Fast Casual on Oct. 11, 2016. Be different. It’s not something you hear a lot. In fact, most of us are taught from a very young age that it’s better to tone…
10 Creative Ways to Apply Personal Branding
You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out in 9…
21 Juicy Ideas for Creating Fascinating Content
Sally Hogshead
Posted in Communication, How to Fascinate, Inspiration, Marketing, Sally Hogshead, Uncategorized
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a…
Tagged with: content creation, creating content, fascinating content, How to Fascinate, Sally Hogshead
How to Make Your Brand Fascinating – Sally Hogshead
The Marketing Nerds Podcast, How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead was first published on SearchEngine Journal. Joining them just after the release of her revised book, FASCINATE: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead…
Tagged with: branding, Fascinate, How to Fascinate, NYT bestseller, podcast, Sally Hogshead, Search Engine Journal
What’s YOUR least effective type of communication?
Sally Hogshead
Posted in Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Think for a minute… What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the same exact process, over and over? We all have certain types of…
3 Insights About YOU (and Your Team)
Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand each other’s differing Advantages. Once you know someone’s Advantages, you…
Tagged with: fascination advantages, How to Fascinate, Sally Hogshead, team balance, team communication, teams
Your Little Zone of Genius
Sally Hogshead
Posted in Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand…
How to give an instant smile
A couple of years ago, when my son was 11, he stood for an hour on a San Francisco street, as hundreds of people rushed past after work. He held up a sign to each person who passed, no matter…
7 Ways to Add Value in Your Next Meeting
Sally Hogshead
Posted in Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice, and all eyes turn to you. Suddenly you realize… …everyone is fascinated. They’re listening to you, impressed by you, and…
What high-performing teams do differently
Sally Hogshead
Posted in Communication, How to Fascinate, Leadership/Management, Sally Hogshead, Teamwork
Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line? What’s the difference? Here you go: 50% of the difference…
Understanding How the World Sees You and Your Fascination Advantage
Admin
Posted in Authenticity, Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead
This interview with Sally Hogshead by Simon Mainwaring was originally published on Business 2 Community. Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A…
Different is BETTER than Better
We grew up with a myth. The myth says: Work hard to be “better.” Better than everyone else. Better than the other students in our classroom. In your career, be better than your competition… because that’s how to be the best. I’d like to…
The Kiss of Death in Social Media
Sally Hogshead
Posted in Branding, Communication, Sally Hogshead, Social Technology/Social Media, Uncategorized
Okay, friends, let’s talk. Are you… boring? Like, ugh, really boring. Instant narcolepsy. I don’t mean you, personally. I mean your social media. Here’s the BAD news: In a world with a 9-second attention span, you have to either stand…