In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Category: Branding
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
8 Creative Ways to Apply Personal Branding
You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out. Personal brand…
How the World Sees You: Podcast with Sally Hogshead
David Burkus interviews Sally Hogshead on Radio Free LEADER. Listen to the podcast on davidburkus.com Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc. and a former advertising executive. She is the author of Fascinate and…
Fast Casual Summit: Why being different is better for your brand
This article by Shelly Whitehead was first published on Fast Casual on Oct. 11, 2016. Be different. It’s not something you hear a lot. In fact, most of us are taught from a very young age that it’s better to tone…
10 Creative Ways to Apply Personal Branding
You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out in 9…
Strategy vs Brand: Which is Most Powerful in Business?
Rowdy McLean
Posted in Branding, Leadership/Management, Positioning, Rowdy McLean, Strategy, Uncategorized
When it comes to strategy vs brand in business, it is critical that two things are in complete alignment: 1. What you want your brand to represent. 2. What your customers perceive your brand to represent. Get it wrong and…
How to Make Your Brand Fascinating – Sally Hogshead
The Marketing Nerds Podcast, How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead was first published on SearchEngine Journal. Joining them just after the release of her revised book, FASCINATE: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead…
Tagged with: branding, Fascinate, How to Fascinate, NYT bestseller, podcast, Sally Hogshead, Search Engine Journal
Your Little Zone of Genius
Sally Hogshead
Posted in Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand…
The Advantage of Fascination: Interview with Sally Hogshead
Admin
Posted in Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
This interview with Sally Hogshead was first published on storyboardmagazine.com. World-class branding expert and best-selling author Sally Hogshead believes the greatest value you can add is to become more of yourself. She identified seven forms of communication, detailed in her book,…
Understanding How the World Sees You and Your Fascination Advantage
Admin
Posted in Authenticity, Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead
This interview with Sally Hogshead by Simon Mainwaring was originally published on Business 2 Community. Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A…
The Kiss of Death in Social Media
Sally Hogshead
Posted in Branding, Communication, Sally Hogshead, Social Technology/Social Media, Uncategorized
Okay, friends, let’s talk. Are you… boring? Like, ugh, really boring. Instant narcolepsy. I don’t mean you, personally. I mean your social media. Here’s the BAD news: In a world with a 9-second attention span, you have to either stand…
5 Ways Your Personal Brand Can Go Horribly Wrong
A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work against you. In fact, it can damage people’s perception of you.…
How to stand out by just being YOU
This post originally appeared on HowToFascinate.com. An Introvert’s Guide to Feeling More Fascinating A quick introduction from Sally Hogshead: A little over a year ago, a young woman walked into our office for a job interview. She wasn’t outgoing and bubbly. In fact,…
Know How the World Sees You to Communicate Effectively
Admin
Posted in Branding, Communication, How to Fascinate, NYT Best Seller, Sally Hogshead, Uncategorized
This interview with Sally Hogshead originally appeared on The Huffington Post, by Scott Goodson. We are all hungry to know what others think of us. These days we are even more in need of feedback, though typically it’s a virtual…
Secret to Career Success Is Knowing Your Fascination Advantage
This article was originally published on entrepreneur.com by Laura Entis. “You don’t want to change who you are,” Sally Hogshead tells a rapt audience at the C-Suite Network conference in Dallas last week. “You just want to become more of who you…