When it comes to strategy vs brand in business, it is critical that two things are in complete alignment: 1. What you want your brand to represent. 2. What your customers perceive your brand to represent. Get it wrong and…
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Category: Strategy
Strategy vs Brand: Which is Most Powerful in Business?
Rowdy McLean
Posted in Branding, Leadership/Management, Positioning, Rowdy McLean, Strategy, Uncategorized
Uber vs Taxi: A lesson in adapting to market trends
Rowdy McLean
Posted in Change, Competition, Consumer Trends, Innovation, Leadership/Management, Rowdy McLean, Strategy, Transformation, Uncategorized
The Uber transport phenomenon has upset people all over the world. Some people absolutely love it and some people categorically hate it. Uber users love it. Taxi companies hate it. I don’t have any sympathy for the taxi companies, and…
Tagged with: adapting to market trends, innovation, leadership, market trends, Rowdy Mclean, uber vs taxi
Howard Putnam: Developing a Successful Corporate Culture
This interview with VIBE Keynote Speaker Howard Putnam first appeared on Nightclub & Bar. Attendees of the 2016 VIBE Conference will have the opportunity to hear an inspiring story of vision, innovation and leadership. Howard Putnam, the former CEO of…
Jeff Blackman Interview with Howard Putnam on Vision and Leadership
Hall of Fame speaker and business growth specialist, Jeff Blackman interviewed Howard Putnam which appeared on Jeff’s Results Report. Check out the interview below: It’s somewhat ironic, that one of the most down-to-earth guys I know, spent his professional career…
Strategic Discipline is Crucial in Turbulent Times
“Nobody sings solo,” was our CEO Eddie Carlson’s favorite line when he was our leader at United Airlines and I was the group vice president of marketing. On my office “wall of fame” are names of leaders and mentors with…