When it comes to strategy vs brand in business, it is critical that two things are in complete alignment: 1. What you want your brand to represent. 2. What your customers perceive your brand to represent. Get it wrong and…
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Rowdy McLean
Posted in Branding, Leadership/Management, Positioning, Rowdy McLean, Strategy, Uncategorized
When it comes to strategy vs brand in business, it is critical that two things are in complete alignment: 1. What you want your brand to represent. 2. What your customers perceive your brand to represent. Get it wrong and…