When it comes to strategy vs brand in business, it is critical that two things are in complete alignment: 1. What you want your brand to represent. 2. What your customers perceive your brand to represent. Get it wrong and…
The following is a guest blog article by Peter Winick. Peter is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies and individuals that have powerful intellectual property.…
Power positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message. If you can do that all day long, every day, you will be an incredibly successful professional.…