In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Tag: risk taking
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
Should you “Fail Faster” for Success?
A colleague asked me recently how I felt about the popular advice, “Fail Faster.” Some highly successful entrepreneurs and innovators have recommended that increasing the failure rate will accelerate the arrival of success. Not true. I agree with their underlying intent,…