In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
No matter how much we all might try to avoid it or embrace it – it’s that time of year again when we can’t help but contemplate what we want to do differently in the new year. Will 2017 be…
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a…
How to build your dream team and lead them to victory How do great leaders inspire others to commit themselves to their goals? It’s not just that they have charismatic personalities, or that they give a lot of high-energy motivational…
The Marketing Nerds Podcast, How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead was first published on SearchEngine Journal. Joining them just after the release of her revised book, FASCINATE: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead…
In The Happiness Advantage, I describe an experience with a leader at a Fortune 100 company who told me, “We don’t need a happiness program; we pay people to be engaged.” This is a surprisingly common refrain from unenlightened leaders, an assumption based…