In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Author: Sally Hogshead
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
8 Creative Ways to Apply Personal Branding
You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out. Personal brand…
How to WOW in your next virtual meeting
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But… If you’re unfamiliar with being on camera, you could be perceived as awkward or…
How to fascinate even the most jaded audience
Nowhere is fascination more relevant than at a big meeting or conference. Even if your event has a limitless budget, it’s even tougher to impress your clients and audiences. Expectations are higher, and attention spans are shorter. At a conference,…
How my father gave me life (and 10 years later, saved it)
I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days. A few hours earlier, on a bright Sunday morning, my dad…
10 Creative Ways to Apply Personal Branding
You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out in 9…
21 Juicy Ideas for Creating Fascinating Content
Sally Hogshead
Posted in Communication, How to Fascinate, Inspiration, Marketing, Sally Hogshead, Uncategorized
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a…
Tagged with: content creation, creating content, fascinating content, How to Fascinate, Sally Hogshead
What’s YOUR least effective type of communication?
Sally Hogshead
Posted in Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Think for a minute… What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the same exact process, over and over? We all have certain types of…
3 Insights About YOU (and Your Team)
Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand each other’s differing Advantages. Once you know someone’s Advantages, you…
Tagged with: fascination advantages, How to Fascinate, Sally Hogshead, team balance, team communication, teams
Your Little Zone of Genius
Sally Hogshead
Posted in Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand…
How to give an instant smile
A couple of years ago, when my son was 11, he stood for an hour on a San Francisco street, as hundreds of people rushed past after work. He held up a sign to each person who passed, no matter…
7 Ways to Add Value in Your Next Meeting
Sally Hogshead
Posted in Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice, and all eyes turn to you. Suddenly you realize… …everyone is fascinated. They’re listening to you, impressed by you, and…
What high-performing teams do differently
Sally Hogshead
Posted in Communication, How to Fascinate, Leadership/Management, Sally Hogshead, Teamwork
Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line? What’s the difference? Here you go: 50% of the difference…
Different is BETTER than Better
We grew up with a myth. The myth says: Work hard to be “better.” Better than everyone else. Better than the other students in our classroom. In your career, be better than your competition… because that’s how to be the best. I’d like to…
The Kiss of Death in Social Media
Sally Hogshead
Posted in Branding, Communication, Sally Hogshead, Social Technology/Social Media, Uncategorized
Okay, friends, let’s talk. Are you… boring? Like, ugh, really boring. Instant narcolepsy. I don’t mean you, personally. I mean your social media. Here’s the BAD news: In a world with a 9-second attention span, you have to either stand…
5 Ways Your Personal Brand Can Go Horribly Wrong
A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work against you. In fact, it can damage people’s perception of you.…
How do you captivate your entire email list?
You fascinate them. Here’s a juicy little case study for you… Over the past two decades of research on communication, I found that there are seven different ways to communicate and add value to your listener. And I’ve built my…
Is your personality helping or hurting your business?
Sally Hogshead
Posted in Communication, Leadership/Management, Persuasion and Influence, Sally Hogshead
As an entrepreneur, you’re often the face of your company, and your ability to capture attention, to fascinate others—clients, employees, strategic partners, influencers—can make or break a business. Every time you communicate, you’re doing one of two things: 1. You’re…
Tagged with: entrepreneurs, Fascinate, How the World Sees You, personality assessment, Sally Hogshead
Do you know how the world sees you?
Let’s say you think you’re funny. As far as you’re concerned, a sense of humor is one of your best traits. There’s just one problem: Nobody else thinks you’re funny. This is indeed a problem. Humor is a two-sided exchange.…
How to Make a Brilliant First Impression at a Conference
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your influence as a professional will be measured according to your ability…
Tagged with: communication, Fascinate, fascinating, Fascination Advantage, first impression, How to Fascinate, ibm