In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Category: Marketing
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
21 Juicy Ideas for Creating Fascinating Content
Sally Hogshead
Posted in Communication, How to Fascinate, Inspiration, Marketing, Sally Hogshead, Uncategorized
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a…
Tagged with: content creation, creating content, fascinating content, How to Fascinate, Sally Hogshead