In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Tag: Fascinate
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
How to Make Your Brand Fascinating – Sally Hogshead
The Marketing Nerds Podcast, How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead was first published on SearchEngine Journal. Joining them just after the release of her revised book, FASCINATE: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead…
Tagged with: branding, Fascinate, How to Fascinate, NYT bestseller, podcast, Sally Hogshead, Search Engine Journal
Your Little Zone of Genius
Sally Hogshead
Posted in Branding, Communication, How to Fascinate, Peak Performance, Sally Hogshead, Uncategorized
Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand…
Is your personality helping or hurting your business?
Sally Hogshead
Posted in Communication, Leadership/Management, Persuasion and Influence, Sally Hogshead
As an entrepreneur, you’re often the face of your company, and your ability to capture attention, to fascinate others—clients, employees, strategic partners, influencers—can make or break a business. Every time you communicate, you’re doing one of two things: 1. You’re…
Tagged with: entrepreneurs, Fascinate, How the World Sees You, personality assessment, Sally Hogshead
How to Make a Brilliant First Impression at a Conference
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your influence as a professional will be measured according to your ability…
Tagged with: communication, Fascinate, fascinating, Fascination Advantage, first impression, How to Fascinate, ibm
7 Ways to Solve a Conflict with Your Team
You’ve probably experienced that tense moment when conflict arises… when furious glances dart across the conference table, or screaming matches erupt in the hallway. (Awkward!) Yet, conflict can be a healthy part of team communication. Conflict can spark creativity. It…
7 Ways to Let Your Personality Shine on Social Media
Sally Hogshead
Posted in How to Fascinate, Sally Hogshead, Social Technology/Social Media, Uncategorized
You are already fascinating. That’s a fact. But, are you allowing your natural, authentic personality to shine through on social media? Hmm. Maybe not. A lot of fascinating people have extraordinarily boring blogs, tweets, and YouTube videos. (Yawn.) The world…
Video: Woo with WOW! – with Sally Hogshead
Fascinating ideas will instantly provoke strong and immediate emotional reactions. So do fascinating people. So does fascinating marketing. In this video, I’ll show you how a simple tweet led to a impressive introduction, by creating a strong and immediate…
The 6 Gold Hallmarks: How to measure if you are fascinating
Is your company fascinating? Are you? Here at Fascinate, Inc., we use 6 criteria to evaluate our clients. Here, we’re sharing an abbreviated version of our master tool. Think about yourself, and your company. How do you compare to this checklist…