In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
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Category: Risk
5 Tips for Selling a Radically Creative Idea to Conservative Clients
Sally Hogshead
Posted in Branding, Communication, Innovation, Marketing, Risk, Sales, Sally Hogshead
Should you “Fail Faster” for Success?
A colleague asked me recently how I felt about the popular advice, “Fail Faster.” Some highly successful entrepreneurs and innovators have recommended that increasing the failure rate will accelerate the arrival of success. Not true. I agree with their underlying intent,…
Peter Vidmar Interview: Risk, Originality, Virtuosity (ROV)
Since leading the 1984 US Men’s Gymnastics Team to its first-ever Olympic Gold Medal, Peter Vidmar has been helping people throughout the country realize their own potential. In this interview with business partner, Brian Lord of Premiere Speakers, Peter discusses…
Do You Take Risks?
Unreasonable risk-takers are individuals who tend to over-emphasize the resources they have available or can acquire to accomplish their objectives. Or, they’re people who under-emphasize the barriers that are likely to get in their way. There’s been a lot of…