In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get buy-in for boring ideas, because they’re not new or “risky.”…
When you feel uncertain or unsure of yourself you are unlikely to compel anyone else to buy or to accept your advice. The “killer app” in sales and leadership is Confidence. We are drawn to confident people and put off…