You fascinate them. Here’s a juicy little case study for you… Over the past two decades of research on communication, I found that there are seven different ways to communicate and add value to your listener. And I’ve built my…
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Tag: marketing
50 Best Summer Reads from Top Sales World
Is it your goal to read more books this summer? If so, check out Top Sales World’s 50 best summer reads related to sales and marketing. A couple of our favorites are included – People Smart in Business, by Dr. Tony…
A Magical Example of Fascinating Customer Service
My daughter Azalea recently had minor surgery. Everything turned out just fine, but ahead of time she was a little nervous. Specifically, she was concerned about being wheeled away from me, into the operating room. Enter… The Bubble Parade! To…
3 Effective Social Media Strategies to Drive Sales
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods, and…
Tagged with: customer intelligence, eword-of-mouth marketing, marketing, Scott Klososky, viral video