Power positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message. If you can do that all day long, every day, you will be an incredibly successful professional.…
Power positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message. If you can do that all day long, every day, you will be an incredibly successful professional.…
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. His topics focus on sales…
What is an eCommunity? It is a question I hear often, and it is usually followed by an answer that does not do more than scrape the surface of this powerful tool. The term eCommunity has been used to describe…
The purpose of what we do is to make life better for people. And we need to remember that the way to do that is be the person you’re capable of being. J.C. Penney, years ago, said, “No one need…
Desi Williamson has led a diverse career as a corporate sales and marketing executive, entrepreneur, motivational coach for the Minnesota Vikings, and now restaurant owner. In 2010, he opened three Dickey’s Barbecue restaurants in Minneapolis. Desi’s Impact!! Restaurant Group, LLC…
Peter Drucker claims that more than 60% of all management problems result from breakdowns in communications. A major study by the Rockefeller Foundation found that 68% of the customers who quit buying from their regular suppliers do so because employees fail…
The new year is traditionally the time to re-focus and get serious about goals. For customer loyalty, your customer experience better be at the top of your goal list. Over the last few years, customers have made it clear they…
Being the kind of person that is forced to think big thoughts for a living, I am always on the hunt for new things to learn. It is a knowledge economy after all so the smart people win and…
Many times I have doubted myself when things are not going well and wondered why anyone would want to put their “bets” on me. I would guess it has happened to all of us including Bill Gates and Warren Buffett…
Several years ago actors Dustin Hoffman and Tom Cruise made a movie called Rainman. In it Raymond, (Rain Man) the title character was Autistic Savant. He was literally a genius and an idiot at the same time. Raymond’s greatest intellect…
Many companies use a customer loyalty scheme whether it be miles, points or other free stuff. All are based on dollars spent and frequency of usage. None of that is big news. I am a member of plenty of these…
Practicing The Platinum Rule—treating others the way they want to be treated by adapting to their behavioral style—can quickly make you a more sensitive, effective leader. Indeed, this rule can have a positive effect on every aspect of managing and…
Leaders, by the definition of the word, should be out in front of their charges guiding them as to the next move to make, or the next place to go. But what happens when leaders fail to lead? What happens…
Many months ago in my weekly email series I wrote one entitled: “Only One White Shirt.” It was the story of Bonnie Whitten, who was my training instructor on the ticket counter, many years ago at Midway Airport in Chicago for…
It is a shame that New York City regulators have been forced to get involved in the repair business of cable companies. The city has drafted a contract with the cable TV providers that states: “If the technician fails to…
Why are so many new ideas a tough sell? Isn’t it true, as the old saying goes, that if you invent a better mousetrap, the world will beat a path to your door? No, that’s baloney! In fact, it’s never…
It takes a creative mind to exercise leadership in the 21st century. In fact, it’s not enough for the leader to be creative. The people who are led must also be taught to be creative. If change is the norm for…
Everywhere you turn today you hear about the importance of customer satisfaction. From the bank to the phone company to the video store, every business seems to proclaim that “The Customer Is King,” that “People Are Our Business,” that “Your…
OK, I am only going to write about this one time, and then I am going to let it go. I start every presentation I give on social technologies with the same slide, and each time I review it, the…
“Customer loyalty is best earned by staying loyal to your customers over time even when they don’t seem loyal to you. Then they always feel connected with you.” ~ Jim Cathcart Motivation expert, Jim Cathcart, author of Relationship Selling, tells how…