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Ten Secrets of Persuasion

Do you want to boost your selling power? Then, add power to your persuasion. But how can you add power to our persuasion? How can you become more effective at persuading your customers to buy?  Let’s look at the way

Show Your Love for the Customer

As Valentine’s Day approaches, it is a great time to ask if your customers are “feeling the love?” Most of the same principles that make for a healthy personal relationship apply to your customer relationships. Here are some thoughts to

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Leadership: “Partnering”

Partnering is probably an overused buzz word, but it works if both parties are sincere in their goals and objectives to create an outcome that benefits both sides. An example. For years, we have all complained about how high automobile

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Social Technologies – Rivers of Information

One of the more important concepts I speak about these days is the idea that the Internet, and a gaggle of social technologies, has created an amazing ability to build rivers of information into our brains. Most people are still

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Customer Loyalty and 2010 “Trends To Watch”

With a new year comes the annual list of “trends to watch”. When reading a recent list researched by JWT Intelligence http://lisaford.blogspot.com/2010/01/www.jwtintelligence.com, I started to think how these trends relate to your customer’s loyalty. To gain your customer’s trust and

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How to Master Change in Your Life – Interview with Desi Williamson

Desi Williamson has mastered the art of empowering people.  After surviving the mean streets of St. Louis, a successful career in sales and marketing, and a Hall-of-Fame career in professional speaking, Williamson had a serious fall and suffered a broken

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You Can Succeed if You Want to

Wherever I go, I find people who have encountered failure after failure and wonder why. “Is it possible for me to achieve success, given my level of talent and education?” they ask. “You can if you want to,” I tell

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Goals & Motivation – Aim High, Aspire to Greatness and Impact the Direction of Your Life

Striving for and attaining goals makes for a meaningful life. Without goals, we are susceptible to feeling emotionally, socially, spiritually, physically, and professionally unbalanced. Goal-setting creates drive and positively affects your personality and character. When asked: “What are your goals

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Customer Loyalty: The Pay it Forward Approach

Gone are the days when a company could hope to succeed by offering a good product and backing it up with respectable customer service. The manager boldly announces, “Okay, folks, our top goal for this quarter is increasing customer loyalty.

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State of the Airline Industry – Podcast Interview with Howard Putnam

  David Johnson interviews Howard Putnam, former President and CEO, Southwest Airlines and Braniff International, on KRLD’s radio show, “CEO Spotlight,” on Oct. 28, 2009.  Should the government save the airline industry with re-regulation? Listen to Howard’s comments on the latest

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Augmented Intelligence

Being a creative person, I am always on the look out for a way of mixing words that might be a new way to describe something that is not well described today. As I speak to audiences about business intelligence

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Silent Communication

The face and eyes are eloquent message conveyers.  Someone has estimated that humans are capable of 20,000 different facial expressions.  How do you measure up? The most pleasant, and usually the most advantageous, is a smile.  A smile can be

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Dr. Tony Alessandra’s Go for No! Video on YouTube

                         Leading communication speaker, Dr. Tony Alessandra was interviewed for the Go for No! Video Documentary movie. Go For No is an organization dedicated to helping individuals and organizations overcome self-imposed limitations and achieve breakthrough performance. In his interview, Tony

Hire Smart to Start

After speaking to a customer service representative on the phone, I was reminded of one of my hiring tips. I know some of you reading this would love to be hiring right now and not shrinking your staff. But when

A Winning Image Starts with a Good Self-image

I have a teacup poodle named Vito. Vito is the size of a toaster, but every time I take him for a walk, he never fails to pick a fight with some dog ten times his size. It’s become clear

Final Questions Can Build Customer Loyalty

I recently stopped using a service that was getting $984 annually from me for the last 7 years. I called the local office to check on cancellation procedures and discovered it was amazingly simple. I was told just don’t pay

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Exceptional Customer Service – Podcast Interview with Lisa Ford

A customer service trainer interviews Lisa Ford, speaker and author of Exceptional Customer Service – Going Beyond Good Service to Exceed the Customer’s Expectations.  How can you become more customer-focused?   How do you know if your service efforts are actually

Online Reputation Management – Play Time is Over

We are now reaching an interesting point in the growth of the Web. For the first time, you can run a search on a company or product and you will likely find more information about what other people say about

Thoughts on Labor Day

What does Labor Day mean to America?  Speaker, humorist and poet, Art Holst, shares his thoughts…   The life of a human being, taken in total, is far more than just having things. There is a spiritual side of life

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Thrive during Challenging Times – Interview with Desi Williamson

There’s no doubt about it, we are living through some very challenging times. But Desi Williamson says fear not, there are plenty of things you can do to end up on top. The motivational speaker and author of Where There’s a Will, There’s

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